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A signature piece in the Jensen + Sons portfolio, Where THE old west meets the new west.
Inspired by the rugged beauty of the West and reimagined through the lens of modern design, this 2026 Parade Home blends timeless textures, organic forms, and bespoke craftsmanship.
ST. GEORGE, UTAH
THE SETTING
Nestled in the heart of Southern Utah’s red rock landscape, The New West rises from the desert with quiet confidence. The home is grounded in its surroundings—complementing the natural contours of the rock, weaving texture, color, and form into every view. A modern refuge shaped by the timeless beauty of the desert.
rustic elegance
design philosophy
Every decision in The New West is intentional—a dialogue between rustic authenticity and modern restraint. Organic modern principles guide the design, with nature as both muse and foundation. From the tactile warmth of lived-in textiles to the precision of steel beams and polished concrete, each element balances raw honesty with refinement. This is rustic elegance, elevated.
modern nostalgia
style + mood
Organic materials and rustic finishes bring a lived-in authenticity, while asymmetry, linear forms, and mixed metals introduce a contemporary edge. Dramatic light fixtures and bespoke furniture anchor each space in artistry, while interior brick and leather accents pay homage to the enduring character of the West.
design philosophy
Every decision in The New West is intentional—a dialogue between rustic authenticity and modern restraint. Organic modern principles guide the design, with nature as both muse and foundation. From the tactile warmth of lived-in textiles to the precision of steel beams and polished concrete, each element balances raw honesty with refinement. This is rustic elegance, elevated.
THE SETTING
Nestled in the heart of Southern Utah’s red rock landscape, The New West rises from the desert with quiet confidence. The home is grounded in its surroundings—complementing the natural contours of the rock, weaving texture, color, and form into every view. A modern refuge shaped by the timeless beauty of the desert.
style + mood
Organic materials and rustic finishes bring a lived-in authenticity, while asymmetry, linear forms, and mixed metals introduce a contemporary edge. Dramatic light fixtures and bespoke furniture anchor each space in artistry, while interior brick and leather accents pay homage to the enduring character of the West.
Polished Concrete Flooring · Leather Lighting Accents · Steel Elements · Bespoke Furniture · Interior Brick · Hair-on Hide Finishes · Mixed Metals · Asymmetry · Raw Stone · Organic Textiles · Exposed Elements
our partners in craft
From artisans and makers to trusted trades and designers, The New West came to life because of the partners who share our passion for craftsmanship and refinement. Together, we’ve created a home that celebrates the spirit of the West in every detail.
MEET THE BUILDER
As a second generation builder, Jensen + Sons consider crafting the family home a significant responsibility, and an opportunity to be honored. We believe the difference between a house and a home lies in refinement—the details, the relationship, and in the passion we bring to every decision.
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July
August
September
BUILDING THE NEW WEST
Behind every Jensen + Sons home is a journey of vision, craft, and care. Follow along from foundation to finish as we prepare to unveil The New West at the 2026 Parade of Homes.
Estimated completion: February 2026
October
November
December
January
February
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