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A signature piece in the Jensen + Sons portfolio, Where THE old west meets the new west.

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Inspired by the rugged beauty of the West and reimagined through the lens of modern design, this 2026 Parade Home blends timeless textures, organic forms, and bespoke craftsmanship.

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SQFT.

5,800

BEDROOM

5

BATHROOM

5

GARAGE

3+

FEBRUARY

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experience the new west

Mark your calendar for the 2026 St. George Parade of Homes! We can’t wait to welcome you into The New West and share this home we’ve poured our heart and craftsmanship into.

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    ST. GEORGE, UTAH

    THE SETTING

    Nestled in the heart of Southern Utah’s red rock landscape, The New West rises from the desert with quiet confidence. The home is grounded in its surroundings—complementing the natural contours of the rock, weaving texture, color, and form into every view. A modern refuge shaped by the timeless beauty of the desert.

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    rustic elegance

    design philosophy

    Every decision in The New West is intentional—a dialogue between rustic authenticity and modern restraint. Organic modern principles guide the design, with nature as both muse and foundation. From the tactile warmth of lived-in textiles to the precision of steel beams and polished concrete, each element balances raw honesty with refinement. This is rustic elegance, elevated.

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    modern nostalgia

    style + mood

    Organic materials and rustic finishes bring a lived-in authenticity, while asymmetry, linear forms, and mixed metals introduce a contemporary edge. Dramatic light fixtures and bespoke furniture anchor each space in artistry, while interior brick and leather accents pay homage to the enduring character of the West.

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design philosophy

Every decision in The New West is intentional—a dialogue between rustic authenticity and modern restraint. Organic modern principles guide the design, with nature as both muse and foundation. From the tactile warmth of lived-in textiles to the precision of steel beams and polished concrete, each element balances raw honesty with refinement. This is rustic elegance, elevated.

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THE SETTING

Nestled in the heart of Southern Utah’s red rock landscape, The New West rises from the desert with quiet confidence. The home is grounded in its surroundings—complementing the natural contours of the rock, weaving texture, color, and form into every view. A modern refuge shaped by the timeless beauty of the desert.

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style + mood

Organic materials and rustic finishes bring a lived-in authenticity, while asymmetry, linear forms, and mixed metals introduce a contemporary edge. Dramatic light fixtures and bespoke furniture anchor each space in artistry, while interior brick and leather accents pay homage to the enduring character of the West.

Polished Concrete Flooring · Leather Lighting Accents · Steel Elements · Bespoke Furniture · Interior Brick · Hair-on Hide Finishes · Mixed Metals · Asymmetry · Raw Stone · Organic Textiles · Exposed Elements

our partners in craft

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From artisans and makers to trusted trades and designers, The New West came to life because of the partners who share our passion for craftsmanship and refinement. Together, we’ve created a home that celebrates the spirit of the West in every detail.

MEET THE BUILDER

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As a second generation builder, Jensen + Sons consider crafting the family home a significant responsibility, and an opportunity to be honored. We believe the difference between a house and a home lies in refinement—the details, the relationship, and in the passion we bring to every decision.

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Hebdon Studios is a licensed architecture firm with high end residential and commercial projects across the United States.

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Bespoke interiors designed to complement the unique elements of our client’s lifestyle.

parkway east design

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RIVERWOODS MILL

Designers and engineers specializing in designing beautiful and highly functional kitchens and custom cabinetry for every room.

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SIERRA PACIFIC

Building the most uncompromising windows and doors possible for clients with the highest expectations, a fact we’re proving one beautiful project at a time.

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emser tile

Curated for Elegant Living. Discover a refined tile collection where luxury meets intentional design.

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RENAISSANCE FABRICATION

An established leader in the Fabrication and Installation of Natural and Engineered Stone Surfaces serving the Southern Utah area.

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roth living

Roth Living is the official regional distributor between Sub-Zero, Wolf, and Cove products and numerous dealer showrooms throughout 14 states. 

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EYRE ELECTRIC

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KIM DAW ART

Abstract impressionism, inspired by nature’s calm—equal parts paint, peace, and a little magic.

July

August

September

BUILDING THE NEW WEST

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Behind every Jensen + Sons home is a journey of vision, craft, and care. Follow along from foundation to finish as we prepare to unveil The New West at the 2026 Parade of Homes.

Estimated completion: February 2026

October

November

December

January

February

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